THE BAD BOY OF BOWLING
I singlehandedly conceptualized, wrote, produced, co-directed, styled, propped, etc. for a national TV spot featuring the GOAT himself, Pete Weber. This campaign launched Mugsy's brand awareness into a new stratosphere with over 3,000,000+ earned impressions after being featured in AdWeek, ESPN, Sports Illustrated, Yahoo Sports, and many more.
"This should be a Super Bowl Commercial"
Commenters across all social channels showed an immense amount of support not only for the spot but for the brand itself. Claiming things suchs as "well that settles it, I need Mugsy jeans." The spot moved jeans, plain and simple.
And people absolutely loved it.
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"THAT'S IT. I NEED 100 PAIRS"
As Creative Director at Mugsy - I conceptualized and executed this brainchild as the first 360 campaign in the company's history. Through national TV spots, paid media, email targeting, astroturfing, earned media and more, we generated more media coverage than Mugsy ever has in history. As a company looking to get acquired - that was invaluable.
Through giveaways featuring custom products in the spots - like the custom designed jacket, custom bowling gloves, signed headhsots, and more - we increased engagement, drove first-party data in email sign-ups, and did it all in a super fun way.
10,000+ Email Sign-Ups
Through custom giveaways, organic media pushes, and overall fan engagement we saw over 10,000 email sign-ups that no doubt boosted sales and brand equity.
